New Ways to Optimize Your Videos For Search

The digital marketing industry right now is filled with information on the shift in how consumers are shopping as we continue to move through the pandemic. With fears of the Delta variant rising again, and people getting more and more used to online activity the longer this goes on, many are predicting that these changes are here to stay.

A lot of this is old news, especially as we’re now over halfway through 2021 (even though it feels like the year just started). However, the really interesting stuff that is coming out now is how big tech brands are adapting their technology to help businesses better optimize their online presence.

The recent news from Google is welcome for those who know video is one of the best ways to showcase their business. New ways to optimize video for search has launched and provides great opportunities for businesses to showcase their videos on their website and rank them higher in search. As an added bonus, they’ve streamlined the process, making it easier than ever.

By allowing marketers to timestamp “key moments” in their video, watchers can now skip right to part that answers their question or peaks their interest. Called SeekToAction, it also allows businesses to better direct customers to the perfect content, increasing interest and conversions.

To learn more about how optimize your videos check out this article from Search Engine Journal.