With all this access, it can often leave business owners wonder how much is too much? How much should you be sharing with potential clients/customers, and when do you draw the line?
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With the big news that Google is shutting down Google+ over the next few months, it seems like Businesses are back to using giants Facebook, Instagram, Twitter and Pinterest. While Google+ never really took off in the first place, many businesses are left wondering how (and if) this change will impact their business.
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Depending on who you follow, you may hear conflicting opinions on the importance of social media backlinks and how it plays into SEO. Some marketers believe it has no impact, and other’s believe it is imperative to an SEO strategy. So, where do I stand in all of this? I’d say, decidedly in the middle. Let me explain.
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It’s almost become a joke among marketers and business owners, what changes is Facebook going to announce this year? It seems like the New Year brings a new announcement from the social media giant, who seem to be perpetually rolling out changes that seem mostly geared towards business presence, ad sales, and curating content for its members.
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Even if you’ve pushed against it, all business owners have somehow been exposed to Facebook and it’s power to advertise and promote your business. You’ve probably also heard about the massive changes that the New Year seems to bring to the platform and how businesses can take advantage of it.
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Sometimes it feels like you’re talking and talking and no one is listening (please tell me that I’m not the only one!). You spend so much time and energy planning amazing video content to use in blogs, on your Facebook profile, and in your advertisements. You record, rerecord. and probably rerecord again, until it’s perfect (or as perfect as it’s going to get). You upload, hit publish and… it feels like you’re talking to a brick wall.
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