The digital marketing industry right now is filled with information on the shift in how consumers are shopping as we continue to move through the pandemic
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Google is constantly making changes to its search engine algorithms, and figuring out how to navigate those changes is what keeps those in the SEO field constantly on their toes.
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With its recent January 2020 Core Update, Google caused some shifts in the search world. While most of these changes affect larger brands and websites with larger traffic, it does have a trickle down effect to smaller businesses as well.
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Depending on who you follow, you may hear conflicting opinions on the importance of social media backlinks and how it plays into SEO. Some marketers believe it has no impact, and other’s believe it is imperative to an SEO strategy. So, where do I stand in all of this? I’d say, decidedly in the middle. Let me explain.
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Gasp! Can you believe it!?
Yes… There is a life outside of Google and search engines that you should be paying attention to. Are we giving up our undying love of Google? Absolutely no
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There is a TON of misinformation out there about digital marketing in general, and SEO in particular. Because Search Engine Optimization is something that a lot of people don't understand (or choose not), are overwhelmed by, or can't keep up with, it's often something that is easily misrepresented by "experts".
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Ok, so maybe this isn’t me interviewing Neil Patel… although, can you image how cool that would be!? What I’m sharing with you today is an interview Neil gave where he answered one of probably the most asked/most elusive question, “How can I get my website to rank on the first page of Google”.
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If you’ve heard it once, you’ve heard it a thousand times. Getting links to your website is one of the top ways to increase your SEO and get more organic traffic to your site. However, some of the more “traditional” techniques of doing this include signing up for a bunch of directory listings. For someone concerned about their brand image, this can often make you cringe. Not all of these directories are, shall we say… legitimate… and sometimes can even do more bad than good.
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